People ask me why I want to work in sports or more specifically why I want to be involved in sports and music. I never quite have an answer other than the simple fact that it just feels right but after a few class discussions this week I think I finally figured it out. Like music, sports is one of the few remaining industries where no matter what country or cultural background you come from, it generally remains the same. Sports and music market an experience, something you can only get by physically being at a venue watching a game, seeing a concert, meeting a player or listening to music. Language can play a role in a deeper understanding, but music centers around a beat and sports around camaraderie and a competitive nature. A rugby fan from Europe and a figure skater from Russia both understand the blood, sweat and tears an American gymnast and Korean swimmer put into their training. Fans may not always support another sport, but regardless they have the same experience being a fan of sport.
You identify with a team or individual and each win is a win for you while each loss is heartbreaking. In music, you look at a band such as Van Halen or The Beatles and see the same thing. Though their demographic may be different, the general principle of connecting to a certain type of music is the same. It may be the image a band promotes, the beat of their music or simply someone is just attractive, but regardless each “fan” understands this attachment regardless of who it’s to. When you combine music and sport the power is endless… Look at the Olympic opening ceremonies.
Just thinking out loud.